What I object to is your mischaracterization that KFC is ignoring their customers for profits when they are in fact according to your story they are paying attention to nothing else. Customers want companies to maximize profit because the only way to do that is give customers what they value
The value for KFC was in its excellent service and food. A recipe that was developed by Colonel Sanders himself and to this day is a secret only shared with few and guarded heavily by the Corporation.
The value had been established already when it was sold. Millions of people valued Colonel Sanders chicken the way Colonel Sanders made it. It had huge value already the way it was. The business was thriving.
Why would there need to be any changes?
Just some facts I will lay out. The Colonel had quite a fascinating life. A perfect model for any entrepreneur to aspire to. These are some paragraphs from answers.com from people who testify about Colonel Sanders and KFC.
"Colonel" Sanders or Harland Sanders is credited for starting what today is known as franchising. A few years before 1960 Sanders drove across the U.S. promoting his recipe and chicken. He made agreements with several restaraunt owners. They were to pay him a nickel a head and he sent them the spices and herbs packaged. By 1960 Sanders had 400 franchises. By 1963 he made 300,000 a year. $2,140,313.73 a year adjusted for inflation 2010.
In 1964, Sanders sold out to a group of investors, including John Y. Brown, Jr. and Jack Massey, for $2 million. He had been concerned about selling the business because he feared that the new owners might not maintain a high quality product. Friends and family finally persuaded the 74-year-old to part with his company. On January 6, 1964, he closed the deal. Besides the $2 million, he received a lifetime salary of $40,000 a year (later raised to $75,000).
"The thing I remember about the Colonel is that he was very particular about doing things right," said Jackie Trujillo, chairman of Harman Management. "He used to visit us often," she said. "Service, quality and cleanliness was No. 1. He never backed down from that."
Following his buyout in 1964, Colonel Sanders himself expressed anger at such changes, saying:
“ That friggin' ... outfit .... They prostituted every goshdarn thing I had. I had the greatest gravy in the world and those sons of bizches-- they dragged it out and extended it and watered it down that I'm so goshdarn mad! ”
I understand that a CEO is supposed to maximize profits. But I do believe KFC sacrificed quality to maximize profits. The Colonel himself did not like the changes made as quoted above.
I know that KFCs stock has underperformed for some time now. I have to gather the stats really dont feel like it right now. I am hungry now talking about all this food.