Redskins shake up business operations, ousting Brian Lafemina and three deputies
By Liz Clarke December 26 at 4:21 PM
The Washington Redskins have ousted their president of business operations and chief operating officer, Brian Lafemina, after less than eight months on the job, dissatisfied with the early returns on his efforts to boost flagging season-ticket sales and game-day revenue.
Redskins officials refused to confirm the shake-up, but a person close to team confirmed that the ouster had taken place. Shortly before 4 p.m. Wednesday, the team’s official website removed Lafemina’s name, and that of three key deputies, from the front-office page.
Even for notoriously impatient Redskins owner Daniel Snyder, the rise and fall of Lafemina — Snyder’s personally recruited No. 2, who was granted total control of the team’s business operations — represents stunning management whiplash. Ousted along with him in a major shake-up of the team’s business operations were the key staff he brought on board: Steven Ziff, hired as chief marketing officer in June, and chief commercial officer Todd Kline, hired in August. Jake Bye, senior vice president for consumer sales and marketing, resigned on Friday.
In introducing Lafemina as his latest executive hire on May 16, Snyder hailed Lafemina’s “fresh thinking, “big ideas” and “genuine belief that fans must be at the center of every decision we make.” Snyder had spent nearly a full year recruiting Lafemina from the NFL’s New York headquarters, envisioning him as the linchpin for reversing a revenue slide that was years in the making in his $3.1 billion NFL franchise and laying the groundwork for a new stadium to replace FedEx Field in 2027.
Initially granted broad latitude by Snyder to overhaul the Redskins’ ticket operation, Lafemina worked quickly and on multiple fronts. He started with transparency — acknowledging in June that a season-ticket waiting list the team had claimed numbered 200,000 no longer existed. He instituted single-game ticket sales; launched special promotions for government employees, scouts and service members; wrested unsold seats from the hands of brokers who had been selling division games to Cowboys, Eagles and Giants fans, with the goal of improving home-field advantage; removed obstructed seats; upgraded stadium amenities and vowed to “treat [fans] the way they ought to be treated.”
The initiatives were based on Lafemina’s eight years in the NFL office, where he served as liaison to the league’s 32 teams, helping develop and disseminate best business practices.
t appears as if Snyder has concluded, in evaluating what went wrong in yet another disappointing season, that the team’s weakest link is its business — more so than its performance on the field, in NFL drafts or in free agency.
A few months ago, sportswriters speculated that LaFemina was encouraged by the NFL HQ to join Snyder's team because the league wants to revive the "once proud" Washington franchise.
How does Snyder think???
Full story at:
https://www.washingtonpost.com/sports/2 ... 52bec80f2c