El Mexican wrote:Very interesting thread here.
I'd like to point out something, given the fact that I have studied and worked in the Marketing field.
Snyder knows he has a triple A product. One that has, in itself, an element that other products rarely have. This element is loyalty. Redskins fans are extremely loyal to this team, in this case a "brand".
When, as a marketer, you appeal to the loyalty of your consumers by making your brand "new" every year, you imply that, in fact, you are producing a better product. Every loyal fan, in Snyder's view, should see he's "trying" to win a SB by bringing in the big time free agents.
This is his game and he knows how to play it.
Think about the few products you buy "blindly" just because you are a loyal consumer to that brand. That, my friends, is the wet dream of any marketer because he knows he can get away with irregular quality in his product from time to time just by saying it's "new and improved".
Loyalty to a brand is so coveted by marketers because it is, at it's core, irrational.
Just my opinion, here, to an already great thread.
This is a GREAT post.
But I would differ with the last conclusion. Redskins fans' loyalty is not irrational (in the strictest sense of the word, meaning only charged with emotion and not logical deduction).
The loyalty of Redskins fans towards their team means living memories that have not been shared with any other team. It means camaraderies among fans, camaraderies among players and fans, appreciation for the sacrifices of our coaches and players, strength against adversity, courage against unsormountable odds against us, etc. It is, in other words, a microcosmos of life where the values that we cherish are represented in a fair competition on the field. The Redskins have a hsitory of VALUES which make them different than many other teams. The Redskins for some of us represent a metaphore for life's values and challenges.
Yes, the best Skins that I remember are unforgettable. Win or lose, the effort and the work ethic is what we look into players who wish to become real Redskins and not only employees.
You see, some of us are still romantics who feel that their team has been kidnapped and taken away by a magalomaniac who likes to play fantasy football with the roster. He knows little or less about the NFL than most posters in this board and he still wishes to SHOW his ego and fatten his pockets with this Team.
But just look at this thread, just a few posts above you have a poster saying that the "new and improved" Washington Redskins have awaken his interest and faith in success for the coming season.
One would think that after over a decade of stunts, the Redskin Nation would have awaken to see the writing on the wall but not. One wonders how the same snake oil can be delivered to the fans year after year and we do not get to learn that the ownership and lack pf quality people at the top are hurting this team and its fan base!
You are right. Loyalty in -SOME- cases can be irrational.
Daniel Snyder has defined incompetence, failure and greed to true Washington Redskins fans for over a decade and a half. Stay away from football operations !!!