Super Bowl commercial campaign..... Usama Bin Sellin'
Posted: Thu Jan 15, 2009 5:16 pm
Interesting read:
http://voices.washingtonpost.com/dcspor ... .html#more
So earlier this week, I chatted with Usama Young, the D.C. born-and-bred Saints cornerback whose tale about selling snacks and drinks at D.C. United and Redskins games (at RFK and FedEx) was chosen by the NFL for its Super Bowl campaign.
The first thing his dad, LeRoi, wanted me to know was that Usama was a lousy vendor.
This was something like 1999, and LeRoi had actually lined up the vending gig for Usama's older brother Yusuf, who was then a college freshman. But LeRoi figured his younger son might as well learn the value of hard work, too, so they all would go out to the stadiums together, with the boys' stepmother making the lemonade in the back while LeRoi joined his sons on the stairs. I asked which of his sons was a better vendor.
http://voices.washingtonpost.com/dcspor ... .html#more